Signature Designs™
guaranteed
Top III search engine listing means that
your website will appear in the top three
results of all of the major search engines
for every keyword that you choose, with no
limit on the number of keywords. Your
website link will be there every time a
search is made by a user typing in and
searching for the keyword(s) which you
believe to be most important to your
business. Try getting that kind of target
audience with any other form of marketing!
There is no need to change or alter any
content of your site in an effort to improve
your search engine ranking. Instead, you
will rocket to the top every time and stay
there for as long as you like. There is no
better way to enjoy immediate success from
the Internet than this. Top placement occurs
within 48 hours in most cases, and includes
all of the major search engines, which
account for over 90% of Internet traffic.
Once setting up an account,
Signature Designs™
will
determine all of the search terms and
keywords relevant to your business needs. A
"search term" is the exact word or
phrase users will type in to find your
product or service. For example, if your
business supplies nuts, bolts, and screws -
your relevant terms may include: "wood
screw", "lag bolt", "hex
nut", "fastener company",
etc. There is no limit to the amount of
keywords and phrases we can work with. Most
of our clients have between 25 and 250
search terms depending on their industry and
market.
Signature Designs™
monitors the amount of new traffic to your
website, and provides detailed monthly
reports itemizing every keyword you chose
and how many visitors resulted from that
keyword. You will know exactly what is
working and what is not. Internally, you
must prepare for an influx of new leads, and
determine how to manage them effectively and
efficiently. In the event that your staff is
stretched to a maximum, we can temporarily
suspend the service. When you feel caught up
again, we can automatically turn things back
on.
Ultimately, it is our responsibility to
manage this program to achieve maximum
return on investment for your business. We
will take the time to analyze the data
relevant to your business on a regular basis
making sure your account is consistently
achieving goals specific to your business.
Our experience has given us a very solid
understanding of how to best utilize this
program for each business we represent. We
are always looking for opportunities to
increase our clients' account performance,
and will make recommendations based upon our
reports and analysis.
Once we determine variables ideal for your
business, your role is to take care of your
customers. We take care of the rest.
In contrast to traditional lead generation
where you pay regardless of performance,
your account is charged only when
interested, targeted users click to visit
your website. There is no cost if the
program is not generating visitors to your
website, other than setup charges. You can
come up in the #1 position 10 MILLION times
and not pay one cent. You only pay if it
works, i.e., if a user decides to click
through to your site after reading your
site's description. Remember, these are
people you have CHOSEN to see your listing
because you chose the keywords that they are
looking for! Due to this pinpoint ability to
target potential customers, our clients
experience tremendous results at a very
reasonable cost.
Your "cost per click" for each
search term is how much you will pay when an
interested user clicks on your listing to
visit your website. If they don't visit your
website, you don't pay. The cost per click
varies depending on the popularity of the
search phrase or keyword. When you select a
keyword or phrase to be seen at the top
position (which alone costs nothing), the
price for that keyword or phrase if
clicked-through to your site is determined
on the open market. Listings are ranked
"highest bid first" - the higher
your bid, the higher your rank. For example,
if one your terms is "wood screw",
and a competitor is currently bidding $0.05
per click for that term, we would have to
bid $0.06 to rank above that competitor.
This means that you are willing to pay $0.06
for each user that clicks on your listing
and visits your website from any of the
participating search engines. The minimum
bid for any search term is five cents. Bids
can be changed in real-time by one cent
increments, allowing competition to rank
above you by raising their bid above yours
and vice-versa. Our function as account
managers is to achieve the maximum amount of
traffic for the lowest average cost per
click.
Because this unique method of lead
generation has yet to be embraced by many
traditional businesses, there is currently
little competition for the top rankings,
resulting in affordable bids. In addition,
you are able to set a monthly budget, or
cap, on the amount of per click charges you
can receive. So you can essentially
determine that you will buy 2000 visitors to
your site every month for a set price. Once
your budget is exhausted - if it is
exhausted - then your listing simply
disappears until the start of the next
month. If your budget is not exhausted then
your funds roll over to the next month. You
have total control of who finds you and how
much you pay with this program.
Due to the varying nature of each business,
we will be working closely with you to
determine your ideal search terms,
clickthrough budget, and traffic influx. To
optimize these variables we need to work
together during the first month or two to
ensure that we fully understand the goals of
your business.
First, it is important that your search
terms only bring potential buyers to your
website. This ensures that you only pay for
qualified traffic. For example, if you are a
personal injury lawyer in
Alabama
, then you don't need someone in
Alaska
clicking through to your website. Limiting
the keywords based on geography, among other
factors, can eliminate wasted charges. We
are experts at determining focused,
efficient search terms for your listing to
appear under.
Second, we need to determine accurate trends
of your clickthrough charges on a monthly
basis. These trends will allow us to
determine a monthly spending budget
necessary to maximize your return on
investment. This will differ for every
client due to the auction/bid system for
each search term; the length of your sales
cycle; and the profits realized from each
new customer. It is our mission to ensure
that your new leads will realize a return on
investment from this program. Remember, we
will know exactly where your leads are
coming from and you will know which keywords
are paying off, and which ones aren't.
Third, it is important to spread out to as
many relevant keywords as possible. Too many
people mistakenly focus on a few big
keywords, without realizing the values of
the less common phrases. Creativity and
research is important here. Our experts are
able to determine the quantity of searches
performed using various keywords on the
major search engines. This is invaluable
information when developing a pay per click
program. Spreading out to multiple keywords
bears zero risk - if there are no click-throughs,
there is no charge!
The auction/bid nature of search term
ranking makes it necessary to keep a close
eye on your bids. The rank for your listings
can be affected on a real-time basis. This
is important because new competition may
place a higher bid on your search term at
any time. Your bid must then be evaluated
and changed accordingly. To make informed
decisions, your account manager will have
multiple tools used to help analyze your
account on a regular basis. This includes
the use of a state-of-the-art software
package that monitors your bids six times
daily, making sure you are in proper
placement as often as possible.
In reality, the bidding process is very slow
moving in almost every industry. Most people
simply do not monitor and reposition their
accounts very often. Regardless, Signature
Designs™ always monitors every
client account and makes sure that your
listings stay where you want them. We
welcome you to become our next successful
client, and we feel confident you will be
amazed at the change of your bottom line
shortly after starting this program.
Signature Designs™
does not earn anything on the per click
charges you incur. Our professional fees are
only for the ongoing management, strategic
planning, and consultations regarding your
account.
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